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ABOUT PSYCHOLOGICAL
DESIGN
(SINCE 2013)
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MARKETING ARTIST.
NOAH COHEN
I PAY PARTICULAR ATTENTION TO TEXTURE,
LANGUAGE, TONE, EMPATHY, AND CONTINUITY. IN THE END - THIS IS WHAT MAKES PEOPLE FEEL THE WAY THEY FEEL.
MY MISSION.
CREATING AND DISTRIBUTING CONTENT THAT TELLS MEANINGFUL STORIES. I AM INTERESTED IN THE WAYS THAT PEOPLE PERCIEVE THE MEDIA I DESIGN.
NOAH'S STORY
IN 2013, LESLEE COHEN NEEDED A NEW WEBSITE FOR HER LAW FIRM, AND INSTEAD OF POURING TENS OF THOUSANDS INTO A DEVELOPER, SHE DECIDED TO TRUST HER THIRTEEN YEAR OLD SON, NOAH. WHAT NEITHER OF THEM EXPECTED, WAS THAT UPON THE SITE BEING PUBLISHED, OTHERS BEGAN TO REACH OUT TO LESLEE ASKING WHO HAD CREATED HER SITE. IN A MATTER OF MONTHS, REFERRALS SCALED FROM SMALL LOCAL BUSINESSES WITH SIMPLE LANDING PAGES TO MASSIVE INTERNATIONAL COMPANIES WITH SITES FEATURING ANIMATIONS, E-COMMERCE, AND MORE.
AS NOAH BEGAN SCHOOL AT NORTHEASTERN UNIVERSITY STUDYING MARKETING AND PSYCHOLOGY, HIS CREATIVE SKILLS RAPIDLY IMPROVED, ALLOWING HIM TO REALIZE THAT HIS TRUE PASSION WAS NOT SOLELY WEB DEVELOPMENT, BUT RATHER CREATIVE MARKETING AS A WHOLE. AT THAT POINT IN TIME, NOAH RENAMED THE COMPANY FROM NHC SITES TO PSYCHOLOGICAL DESIGN, AND BEGAN WORKING WITH CLIENTS NEEDING EVERYTHING FROM SOCIAL MEDIA MANAGEMENT TO FILMING AND PRODUCING TELEVISION COMMERCIALS.
SINCE GRADUATION, NOAH HAS BEEN WORKING FULL TIME AT HILCO GLOBAL AS A GRAPHIC DESIGNER, WORKING DIRECTLY WITH IMMENSE LIQUIDATING RETAIL BRANDS INCLUDING BUT NOT LIMITED TO; SEARS, BEST BUY, TOYS R US, EXPRESS, JOANN FABRICS, 99 CENTS ONLY STORES, HANES, AND MORE. ADDITIONALLY, NOAH IS RESPONSIBLE FOR THE CREATION OF ALL MARKETING AND TECH BEHIND SHOPGENIUS.COM, A PLATFORM FOR CONSUMERS TO FIND DEALS & SALES.
IN ADDITION TO HIS FULL TIME ROLE, NOAH CONTINUES TO RUN PSYCHOLOGICAL DESIGN, ENSURING THAT EACH AND EVERY CLIENT IS ECSTATIC ABOUT THEIR RESULTS.
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